Resume
Experience
2023 - PRESENT
HEAD OF DIGITAL MARKETING
NEA Member Benefits
Manage a team of 7 digital media professionals to oversee the organization’s digital efforts to implement paid media, social media, content and organic campaigns while managing the company website
• Design organizational digital marketing strategy for team execution to ensure effective project management, campaign ROI and more
• Present digital marketing strategy and performance to executive leadership and Board of Directors
• Ensure team performance and professional development through leadership and coaching
2023 - PRESENT
HEAD OF INTEGRATED MARKETING
NEA Member Benefits
Manage a team of 4 marketing professionals while leading integrated marketing efforts to oversee synergy for omnichannel campaigns for paid media, social media, content, brand and email marketing initiatives
• Oversee organic social strategy, social engagement and social listening to increase online brand awareness and engagement
• Implement integrated email marketing calendar to strategically target 1.5 million members through email outreach for 15+ products
• Implement brand refresh rollout and execution for company-wide adoption
• Ensure team performance and professional development through leadership and coaching
2021 - 2023
SENIOR MARKETING MANAGER
Washington Gas
Managed a team of 3 mid-level marketing professionals while providing the strategic
vision for brand, growth, channel and customer experience marketing
• Oversaw marketing campaign launch that exceeded program enrollment goal by 2x
in 2 months, leading to a 23% increase
• Supervised installment plan campaign launch that led to a 10% program enrollment
increase in 1 month
• Developed strategic long-term roadmaps, campaign KPIs and present ROI analysis to
executive leadership for resource and budgetary business decisions that resulted in
over $800,000 in cost savings
• Oversaw branding workshops with 7 executives to refine organizational voice/tone,
value propositions and story for B2B, B2C and B2G customers, resulting in new
brand values and messaging for company-wide implementation
• Implemented operational and stakeholder engagement improvements through
managing special projects such as creating a company-wide communications working
group with 5 departments to streamline brand communications
2018 - 2021
MARKETING MANAGER
Washington Gas
Managed a team of 3 junior and mid-level marketing specialists, while leading campaign
strategy development, integrated marketing campaigns, SEO/SEM, events and content
marketing
• Controlled $3 million departmental budget to allocate program spend across
advertising, events, brand partnerships, content marketing and more while reporting
metrics to executive leadership for budget evaluation/reallocation
• Managed company website for 250,000+ monthly visitors by creating website
content, infusing branding, launching technical features and maintaining operations
• Developed a brand partnership strategy with major NBA, WNBA, NHL and MLB
organizations that resulted in over $1 million+ in project revenue
• Led customer experience strategy development and service activation campaigns
that resulted in 30,000+ new program enrollments, lowering company printing costs
by $200,000 annually
• Implemented marketing automation platform to create email lead nurturing
campaigns, lead scoring initiatives and A/B testing
• Created KPI dashboard for marketing metrics tracking and campaign optimization
that was later utilized as a framework through the division for dashboard reporting
• Founder and co-chair of the first inaugural DEI (diversity, equity, and inclusion) led
employee resource group at the company with 40 members, resulting in 4 service
and professional programs developed and providing justification for expansion to
other affinity groups
2014-2018
MARKETING SPECIALIST
Washington Gas
Led marketing campaigns to exceed growth targets by $150,000 revenue annually
• Project managed company website rebrand from design to implementation that
resulted in a successful launch, 10% increase in visitors and 15% reduction in bounce
rates
• Created company-wide content library with 75+ assets composed of thought
leadership white papers, product one pagers, customer stories and case studies
• Designed, implemented and optimized integrated marketing campaigns targeting the
B2C audience that resulted in $600,000 in revenue
2013-2014
COMMUNICATIONS COORDINATOR
Georgetown University: School of Nursing & Health Studies
Contributed to content creation, social media management and website management for
the School of Nursing & Health Studies
• Managed project timelines, meeting agendas and communication decks for senior
leadership teams for Dean, CFO, CCO and department chairs
• Performed SME interviews and research for content development of 8 online articles
• Wrote media kits and edited feature articles for medical journals and other academic
publications
2010-2013
SOCIAL MEDIA ASSOCIATE
The College Board
Managed social listening and engagement for Facebook and Twitter while conducting
over 200 customer engagement sessions
• Shaped social content and KPI reporting for department leadership to improve brand
sentiment by 20%
• Owned community management for organization’s social channels for 75,000
followers
• Provided key insights to department leadership that resulted in new brand messaging,
website content updates and re-targeting with demographic metrics
Education
2012
GEORGETOWN UNIVERSITY
Masters of Professional Studies in PR and Corporate Communications
Washington, DC
2009
HAMPTON UNIVERSITY
Bachelors of Arts in Print Journalism
Minor: Marketing
Hampton, VA
Expertise
Skills
PR and Integrated Marketing
Strategic Communications
Data Analysis
Vendor Management
Event Planning
Project Management
Budget Management
Writing/Editing
Software
Google Analytics
Salesforce
Pardot
Power BI
Sitecore
Drupal
Adobe InDesign
Adobe Photoshop