Areas of Expertise

Leadership

I have a knack for inspiring people to bring their best work to projects and their authentic selves to work. Priding myself in creating a safe space for my team to shine, grow, challenge themselves (and me!) is what I do best. It's what I love most about my work--impacting others. Through my management experience, I have helped team members grow into leadership positions, improve their technical and soft skills and more.

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Branding

With a keen eye for aesthetics and storytelling, I use my skill set to help organizations and clients hone their brand. Starting with value propositions and company values, I use these foundational pillars to refine brands from the inside-out. These pillars translate into business processes, products/services, customer experience, visual branding, company voice and content and more. From creating brand guidelines to executing large-scale partnership activations, I have experience with increasing brand awareness for small and large organizations. I pride myself on facilitating authentic brand development that permeates every aspect of business.

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Customer Acquisition Marketing

With over 10 years of experience in integrated marketing, I have executed campaigns that have resulted in over $1.5 million dollars in revenue. Utilizing direct response, digital advertising, brand partnerships, email marketing and more, I focus on creating campaigns that strategically target customers at each stage of the sales funnel. By overseeing marketing research, I have developed customer personas and segmentation that contribute to customer acquisition and retention. 

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Project Management

Focused on stakeholder engagement, detailed planning and concise communication, I thrive when performing project management. My skill lies in translating high-level goals into actionable tasks that generate tangible results. Having managed multiple projects with dozens of key stakeholders and company impact of 250,000+ customers, I understand the importance of bringing departments together to achieve company success.

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Writing and Editing

My educational background in journalism serves as the foundation for my writing and editing expertise. I have used this skill to create content ranging from digital (social media, blogs, website) efforts to sales (campaign copy, product one pagers) collateral. I have also edited technical white papers and provided strategic guidance for development. I have a knack for refining words to make content relatable and engaging.

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